If you’re a small business owner or retailer, have you considered using retail ready packaging? Perhaps you are thinking that it’s expensive and doesn’t make sense for your budget. However, you may be surprised at the number of advantages you’ll enjoy by using retail ready packaging. You may even find that customers will prefer it to more traditional packaging options.
- One of the primary benefits of retail ready packaging is that it saves you money on shipping costs. The products you sell in your stores can sometimes be quite large, so it makes financial sense to ship them in smaller packages. Retailers often choose corrugated cardboard and retail boxes for these small packages. If you use these cardboard boxes made with corrugated cardboard, you will save some money on shipping. If you use these cardboard tubes, you might be able to get discounts from your distributors or other shippers.
- Another advantage of retail ready packaging is that it gives your customers a tangible product to hold while waiting for an item to arrive at their home. Most shoppers like a chance to hold the merchandise as they are queuing to pay for it. Stocking shelves with neatly stacked boxes of product will give your retailer an opportunity to take personal responsibility for their products. If they get tired of sitting on the floor of their store, they can simply go home and get the items they need. If they return to the store later, they’ll find that the shelves have been cleaned out and the merchandise is waiting on their front door.
- Whether you’re shipping goods from one location in the country all the way across the country, or you’re just operating from a small office space, retail packaging offers many benefits. Whether you’re using heavy duty or light weight boxes, your products will arrive safely at your customer’s door. There are many different types of packaging available. Some retailers prefer rigid shrink wrap because it is more durable than corrugated boxes or bubble wraps, and it is also safer for the environment. These two types are used for bubble wrap, rigid foam and thin film packaging.
- For smaller retailers, most likely you’ll be looking for something more affordable than heavy duty packaging. In this case, you can choose corrugated plastic, flexible plastic or polystyrene film for your retail ready packaging needs. With smaller budgets, you can use standard corrugated cardboard, newspaper board, bubble wrap, wrapping paper, double sided tape or lightweight but sturdy packing tape. You may be able to find custom packaging too, which will cut down on your manufacturing costs and give you more control over your product’s safety, quality and appearance.
- Another advantage of retail ready packaging is that it makes your store employee’s job easier. Because they don’t have to lug around heavy boxes, the job of the store clerk or shelf life clerk is simplified. Your employees will be happy to find that they no longer have to lug around a heavy box full of merchandise that was delivered to them by a different retailer. This will save time and money, not to mention convenience to your customers. When you have your items delivered directly to your customers, they’ll notice the difference immediately. The happier your customers are, the happier your employees will be too!
- Another big advantage to retail ready packaging for businesses of all sizes is that it cuts down on labor costs. With warehouses full of corrugated boxes and rigid foam or bubble wrap, retailers can see major savings in their bottom line. This is especially true for smaller businesses that don’t usually have a whole lot of floor space and can’t afford to hire a crew of shelf layers or packers and pack boxes for every item they sell. Even if a business does have an employee whose job it is to package products for shipping, these employees are few and far between, making using retail ready packaging methods a more viable option.
Using Atlantic Retail Packaging for your retail store means more time and money saved, as well as helping out the environment by cutting down on the amount of cardboard boxes that are used. This translates into better handling, safer merchandise, and better customer satisfaction. With the holiday season coming up, you may find your customers are shopping with eco-friendly gifts and even buying products from small businesses that specialize in eco-friendly goods. If you’re willing to adapt your retail practices to become more earth friendly, this is a great time to do so. When you start using retail packaging options, you will not only save yourself time and money, but you will also be helping out your community in the process.