7 Reasons Magento Web Development Makes Sense In 2022

There are many eCommerce platforms out there, but Magento is one of the most popular. Some of the most prominent businesses in the world, such as Nike and Samsung, prefer it over similar eCommerce platforms.

Among the reasons for Magento’s success are its unique elements and impressive capabilities. These will make the move to this platform inevitable, whether you want a new website or to improve an existing one.

In case you’re wondering what exactly makes Magento so useful, particularly in 2022, keep reading.

This blog lists some reasons why Magento is the best eCommerce platform for developing eCommerce websites this year.

What Magento Web Development Is All About

Magento is essentially a well-known eCommerce platform that provides business owners the medium to create online stores. Launched in the late 2000s by Varien Inc., it is open-source. Users can customize and expand the source code themselves, or have a Magento web development company do it for them.

They can also make customizations and add third-party extensions to their website to meet their business requirements.

Let’s look at what Magento can do for businesses:

• It provides functionalities for several aspects of an online store. These include inventory, merchandise, responsive themes, global currency, and tax conversion.
• It enables users to manage their website’s position on search engines with the help of the SEO and marketing tools it provides.
• It comes with several payment and shipping integration options.
• Not only that, but it helps users effectively maintain product catalogs, orders, customer information, etc.
• It even allows users to make as many changes to the content and website appearance as they want.

Why You Should Choose A Magento Web Development Company

1.    Free And Customizable

Magento is open source, which means users can modify the source code to suit their requirements. They also have far more flexibility and options to customize in comparison with other platforms. At the same time, developers have complete freedom to work on this platform and make changes without restrictions.

Magento’s Community Edition even makes it much more cost-saving, since it is free of charge. However, users interested in more advanced features can go for the Enterprise Edition to get more out of the platform.

2.    Mobile-Friendly

A significant percentage of users shop through their smartphones these days, increasing the importance of mobile-friendly designs.  In fact, many companies are focusing on selling to mobile users, as they are the main audience of eCommerce.

For this reason, Magento-based websites come with native mobile-friendly features for an amazing, uninterrupted experience. Each one is multi-responsive, meaning it can easily adapt to the screen size of whatever device you use.

3.    Excellent Support

Magento has developed an excellent community since throughout the years. Users facing any issues or confusion regarding this platform can seek help from the community members for a quick resolution.

Many of the Magento community members may even be working for some or another Magento web development company. It is how you can be sure they have up-to-date knowledge and can solve your queries.

4.    Safe And Secure

The security of eCommerce is paramount as it handles sensitive information, such as user information, payment details, and payment information. Magento has all the features necessary to safeguard your customers’ valuable information stored on the website.

Not only are these websites PCI compliant, but you can also apply other security components, such as SSL security certificates. In other words, you can rest assured that your customers can explore and purchase from your Magento website without concern.

5.    API Implementation

An eCommerce website needs a wide range of features, that third-party tools can provide. These include shipping, shipment tracking, data management, payment gateways, analytics, etc. The platform makes it quite easy to make changes to the backend code. However, you can have a Magento web development company integrate these tools and functionalities, saving you the hassle.

6.    Higher Search Engine Rankings

Online businesses need Search Engine Optimization for website visibility. If no one can see the store, then no one can buy anything from it: it’s that simple.

Thankfully, Magento comes with SEO-friendly features, including support for a range of SEO elements like metadata, tags, URL structures, sitemaps, etc. These make it easier for Magento-based websites to reach the top of search engine rankings and pull in more visitors.

7.    Flexibility

As mentioned above, you can choose from different Magento editions depending on your requirements: Magento Community and Magento Enterprise. The Community edition is free of charge, whereas the Enterprise edition comes at a significant cost.

Experts recommend the Community edition for beginners – you can always upgrade to the Enterprise Edition once you need it. The functionalities within these editions are also scalable.

To Sum Up

Now that you know the advantages this wonderful eCommerce platform can provide, Magento may seem like the smart choice. You can even benefit from the vast collection of extensions this platform provides.

Each extension is created by Magento experts. You can inquire about these extensions and implement them on your website with the help of a Magento web development company.

Author Bio: Tom Hardy is a Magento expert, building websites and integrating features since 2011. He loves updating himself on trends in the eCommerce space when he’s not working.