Why You Should Use Walmart’s 2-Day Shipping Program

Regardless of what the season is, ecommerce always seems to be in, and for good reason. This is why ecommerce retailers are constantly looking for ways to make their ecommerce store better, and one of the ways to do so is by providing efficient shipping methods. You can, of course, make use of multichannel listing tools and multichannel selling software to make your products available across all the major online platforms so that people can buy your products both locally and globally.

Ecommerce retailers can also utilize the order management tools, inventory management software, dropshipping automatic, etc., to improve the services of their store. In addition to all these features, the one thing that’s bound to help your shop in getting more attention is competent shipping. When the customers out there know that you offer quick shipping, it makes them buy from you even more.

Of the many ways to make your shipping more efficient, one of them is opting for Walmart’s 2-day shipping program. Wondering what that’s all about? Let’s go through what the shipping program entails, and why exactly you should be resorting to it.

What is Walmart 2-Day Delivery?

Walmart 2-day delivery is a fast shipping program, that was formerly known as Walmart TwoDay Delivery and Free 2-Day Shipping. It offers free and fast shipping, ensuring the orders get delivered within two business days, without even requiring the presence of a membership. Not only is this free of charge, there is also no requirement of a minimum purchase amount.

Benefits of Using the Walmart 2-Day Delivery Service

Listed below are some of the advantages of Walmart’s 2-day delivery shipping program and why you should be using it:

1. Increases Your Visibility

Getting your products or brand to rank high on search results is always a tricky task. However, Walmart’s 2-day delivery service makes it easier by adding a tag to your listing. Research suggests that 93% of the people who shop online look for free and fast delivery options, therefore, they are most likely to use the fast shipping filter and tag to see which of the brands or ecommerce companies offer fast shipping.

The tag of fast shipping also comes in handy because it eliminates a lot of the competition, and increases the visibility of your products, especially when the relevant keywords are typed in. Even if the search results are regular, the products with fast shipping are prioritized by Walmart.

2. Competing Beyond the Price

When everything else is equal, customers start looking for the item that’s at the best price. Shipping, however, evens out the playing field in this regard. The products that have the tag of the 2-day shipping service will rank higher in the search results even if they are not the cheapest.

Walmart is aware of the fact that the businesses that participate in the 2-day delivery program have a valuable mettle of their own. Therefore, this enables your ecommerce business to compete and shine out in factors that go beyond just the price, such as quality and competent service.

3. Winning the Walmart Buy Box

If you’re a top seller, it means that you get the buy box, which allows the customers to buy with just one click. Merchants selling the same products have a similar listing, and the one winning the “add to cart” button on a given product wins the buy box. Winning the buy box automatically leads to you making more sales.

Walmart themselves stress on the fact that having the free 2-day shipping on your listing increases your chances of winning the buy box. Once you qualify for the 2-day shipping program, it proves that you have the ability to maintain service agreements and high account metrics, and your chances of winning the buy box increases.

4. Reduces Cart Abandonments

A customer abandoning their cart points out that they are being held for some reason that’s restricting them from making the purchase. Most of the time the reason behind this is a high shipping charge. Therefore, while customers expect the shipping to be fast, they’re not always willing to pay a bomb for it, thereby leading to carts being abandoned.

This issue can be avoided when you offer free shipping. Therefore, having the 2-day shipping program from Walmart means that the customers will be encouraged to go ahead with their purchase.

5. Satisfies the Customers

The desire for quick and efficient shipping is now present in every customer worldwide. When you offer free shipping, not only does it increase your visibility, it also helps you in making more sales, giving you positive reviews that increase the trust people have in your brand. Therefore, the 2-day delivery gets your customers more satisfied, causing them to recommend your ecommerce brands to others as well.

6. Increases Sales and Conversions

With you having access to Walmart’s 2-day shipping, your overall sales are bound to increase on the Walmart marketplace. Reports suggest that your sales increase by three times once the 2-day shipping option is enabled for your business.

Getting Started with Walmart’s 2-Day Shipping Program

There are two ways by which you can enable the 2-day shipping tag on your marketplace listings. While one of them is seller-fulfilled or when you ship it yourself, the other one is third-party fulfilled.

In order to qualify for the 2-day shipping option by making use of your internal fulfilment processes and team, there are a few requirements you must meet during your 30-day performance. Those criteria include your valid tracking rate being more than 95%, your cancellation rate being less than 1.5%, being a seller on the Walmart Marketplace for a minimum of 90 days or having fulfilled over 100 orders, and offering a generous policy on returns.

To apply, all you have to do is sign in to Seller Central, and go to ‘settings’, and click on ‘shipping’ first, and then to ‘request access’. If your speed metrics are accepted after being reviewed, you will get an update within 48 hours. After being accepted, you will have to configure the settings and products accordingly for the 2-day delivery.

In case you don’t have access to fulfilment centers that can get your orders delivered in two days in the regions you’re selling and catering to, you don’t have to worry, because Walmart is in partnership with Deliverr. Deliverr is an outsourced fulfillment solution that focusses mainly on quick delivery with a pricing solution that is transparent and simple. When you’re a seller at Deliverr, you automatically get pre-approved for the 2-day shipping program from Walmart.