Everything to know about the perfect listing of Products on Sears.com

Online marketplaces are the most recent addition to mediums for sellers to reach end consumers directly. While, most customers prefer the traditional Amazon or eBay, being highly visited sites, Sears is strongly rising and making a name for itself in the world of E-commerce. Sears.com offers a marketplace for business owners involved in e-commerce to increase their online presence and market share while reaching end customers directly.

Sears was recently in the news for closing a few of their brick and mortar stores across the United States, however this does not affect the immense presence it carries being considered a respectable online marketplace. While websites like Amazon see customer flow of over two billion plus visitors every month, Sears makes a stand for itself, by having over 18 million interested potential customers visit and browse through their website and the wares they offer. Thinking from the perspective of a business, it would be easier to establish a strong online presence on Sears, which is still growing compared to an advanced marketplace like Amazon or eBay, where establishing a online presence and tapping into the customer base of your competitors, with established presence is tougher and time consuming.

We made a short comprehensive guide listing out tips, including actions which could make it or break it for your product on Sears.com. A few things will need to be kept as must-dos while listing a product on Sears.

First, while listing a product on any marketplace, be it Sears.com or any other marketplace, make sure to read the Marketplace agreement fully.

Yes, its dry, but understanding the Marketplace agreement and related documents like the Sears Marketplace Vendor Information guide, and the Sears Marketplace Seller Content Standards help you understand your role as a vendor and a part of the organization while minimizing risks of being exploited by any involved party, throughout your journey as a Sears Marketplace Vendor.

Next, Remember to include all relevant keywords and give in full descriptions, optimizing your product to reach customers easier by showing up in their search results without much effort. The Website will push your product page to be ranked better, yes, but your efforts make sure to give it the additional boost and get you a new customer.

Plan your content!

Make sure that the products are titled in a way that is short, and easy to understand while clearly explaining the function of the product. This should not include the brand’s name as Sears put the brand name automatically while making a product go live. The title should check all the right boxes to be an approved listing.

While creating a listing for your product on Sears.com, make sure to fill all the required information correctly. Every field will help the end customer know more about your product while helping the website rank your product page easily, getting you more end customers. These fields are a necessity to make sure that the listing gets approved and goes live on the site; improperly filled columns may lead to your product listing being rejected from going live.

Finally, ensure that you select the right categories while uploading product listings. Making this as detailed as possible will help ensure that the right potential customers looking for your product find it at least trouble, and in the shortest time possible.

While posting on Sears.com, you will also have to take a few precautions and avoid some common mistakes.

Primarily, do not ignore the short description, it is generally understood that serious customers do look for all the details about a product, and the short description or a lack thereof could influence their choice between your product and that of your competitors. Do not lose a potential customer because of something as simple as a description. An ideal description carries along all details and has content that is to the point and informative while highlighting all necessary information.

Next, Pay attention to the images you upload for your product. They are what the customer sees and evaluates first while deciding if your product is worth their time, and what they are looking for. Improperly clicked images or images that do not fully convey their product’s features are a big no. Every image selected must be with a purpose, to convince the customer to buy by telling them the features the product has.

Third, Review! Read over all the information, make sure it is all accurate and it is visually appealing and free of mistakes grammatically and factually. This will go a long way into getting you customers.

Finally, check out if your product qualifies for the Fulfilled By Sears program, which gives customers a extra layer of trust because of the trust Sears has placed by endorsing your product. This program includes vendors sending their stock to Sears warehouses, who ship it directly on receiving orders, it is a tad expensive yes, but totally beneficial in the long run.

The Sears marketplace is still up and coming, using the above guidelines, a vendor can potentially create market share earlier in the game because of the reduced number of competitors when compared to other marketplaces. This could prove a benefit in the long term, and an additional source of revenue to your company.