A beginner’s guide to eBay SEO

Suppose you want to sell your old furniture pieces. You might be thinking of selling those on eBay to get the best bids. Now, before you can sell, buyers need to discover your products.

Hundreds of other sellers might be selling old couches or coffee tables on eBay like you. The question is- how to stand out from the crowd? SEO for eBay is the right answer. eBay SEO is a crucial technique to make your products stand out from the thousands. There are over 1 billion active product listings on this platform. This fact states how competitive the platform is.

What is eBay SEO?

Like Google SEO, eBay SEO is more or less the same thing. Essentially, SEO for eBay involves optimizing your product listings such that it appears on top of the search results.

It involves the following:

• Keyword research
• Making relevant changes in the product titles or product description.

eBay SEO techniques, if implemented correctly, can drive sales through the roof.

Key Differences Between Google and eBay SEO

Just like Google, eBay has its search engine called ‘Cassini’. Both the search engines work according to their exclusive algorithm. Like Google, Cassini lists all the similar listings according to the user’s search query. To push your products up the search results, you need to know specifically about SEO for eBay.

Cassini lists products according to some basic SEO fundamentals. It includes page loading speed, uniform keyword density, link building, page content, image alt texts, and URL descriptions.

Jamming keywords into your content would not work. Sellers have to write detailed product descriptions and use appropriate product titles to grab Cassini’s attention.

More About Cassini!

Cassini will not rank your product if your product page seems irrelevant. Relevance is a crucial factor when it comes to selling products on eBay.

So, what does Cassini look for in a product listing?

• Relevant product titles
• Accurate product descriptions
• Item specifics
• Categorization on eBay
• Catalog listings

eBay search engine will rank your product depending on some other specific criteria and these are:

• It adds value to the buyer’s needs
• Products are trustworthy
• Detailed information on product condition and pricing

In short, sellers should design their product pages by putting on the buyer’s shoes. Think about what you would have wanted to know before buying.

Tips for SEO of eBay Listings

Let’s take a look at the fundamental techniques of SEO for eBay listings

1. Keyword Usages:

Appropriate keyword usage is vital. However, if your content is dense with keywords without any relevant information, it will not work. Marketers suggest using keywords in title tags and product descriptions. It will boost your product ranking. Design your keywords by figuring out what customers are likely to search.

Do not fall into the trap of age-old SEO tactics! If you are unclear about what keywords to use, use Terrapeak for research. eBay acquired Terrapeak in 2018. Sellers can also do keyword research on Ahrefs or Google keyword planner.

2.Accurate Product Descriptions:

If you are a new seller on eBay, customers will be hesitant to buy from you in the first place. This situation is highly likely to happen. Now, what can you do to instill trust in prospective customers?

Write an informative product description. Mention what you are selling, its condition, price, etc. You can also add a link to your website where customers can know more.

A well-written product description will create a good impression on your audience. It will increase conversion rates and ultimately boost your sales.

3. Good Quality Images:

Make sure you use high-resolution images of your products. Do not upload anything from the Internet. If you do so, your listing might get penalized. Good quality images will increase click-through rates. As a result, Cassini will push your product listing up on the search results.

4. Using Relevant Links:

This is one of the crucial practices of SEO for eBay listings. You can use links that allow customers to know more about your brand, pricing, customer service, warranties, etc. Avoid using links that do not add any value to your product or buyer’s experience.

Sellers can also invest in advertising their listings on eBay. According to Oberlo, around 9 million sellers are using the ‘promoted listings’ feature on this platform.

Summary

Sellers should make sure that whatever SEO practices they employ, it complies with eBay’s policies. If that is in check, follow the above tips to push your product ranking up the search results in no time.