How Can You SEO Optimize Your eCommerce Platform For Better Conversion

E-commerce existed before the pandemic. Although, the degree of eCommerce platform success came after the pandemic. More and more people started to buy from Amazon, eBay, and Walmart.

Following the trend, many small businesses came to the eCommerce platforms only to see that conversions are critical. The audience comes to your eCommerce website, checks the product, and then leaves without any purchase.

To put it simply, converting customers on eCommerce platforms is hard. But you can put in efforts to get the most of your leads coveted into paying customers.

But what exactly do you have to do to convert most of your leads into customers? Indeed, SEO is the answer. But what are the techniques and steps for more customer conversion on ECommerce platforms? There are numerous SEO services to help you with all of your needs.

This article has listed several ways of optimizing your eCommerce platform for a better customer conversion rate.

Clean URL And Keywords

• Your eCommerce platform is still a website, and you can use SEO to optimize your eCommerce site to reach your targeted audience. Creating a clean URL for your platform is a good way to start.
• When the URL is clean, your audience will know what they are getting into. A clean URL is the first step toward getting your customers’ trust.
• You can also use relevant keywords to rank in the SERP and show your products on your customers’ search list.

Install Tracking And Analytics Tools

• One of the best practices that can boost your conversion on an eCommerce platform is analytics and tracking tools. The analytics help you track the KPI and analyze the site’s metrics. You can take help from the tools most digital marketing companies use.
• These tools help you monitor and manage the problems on your eCommerce site. In addition, they can help you pinpoint the best parts of your site responsible for the conversion and the pages that need improvement. You can use Google Analytics, Kissmetrics, Piwik, and Crazy Eggs.

Optimize your on-page element

SEO can help you boost the conversion rate on your eCommerce platform. You need to use the proper tactics at the right time. For instance, optimizing your on-page SEO can help you improve your eCommerce conversion rate. Here are a few things you can do –

A/B testing: you can run A/B testing to check which parts of the website are converting more customers.

Use high-quality photographs: photographs are so important for converting visitors into buying from your website. When you have striking-looking photographs of the products you are selling, the visitors are likely to make their purchase. Therefore, it would help you to take pictures from different angles and in high quality so that the visitors can zoom into the pictures.

A clear and good product description is a way to increase the conversion rate on your eCommerce site. It would help if you added a detailed product description with accurate information. It is the best way to build engagement on your product and drive conversion.

Use videos: videos are a great way of convincing your audience to buy from your eCommerce platform.

Use product review: adding an option for review and rating on your eCommerce platform helps you convert more audiences. The audience loves to see a review from other buyers before purchasing from you.

Improve Your Ecommerce Site’s Speed

The speed of any website is a ranking factor. Google ranks the fast-loading pages and sites before those with slow loading speeds. For example, if your site takes more than 5 seconds to load, the bounce rate increases by 90%.

When the bounce rate is that high, you cannot expect to convert many people to your site. It will help if you quicken the page loading speed down to 2 seconds. When the page speed is fast, the audience will have fun jumping from one page to another; they may also be willing to make purchases.

Mobile Friendliness

Most of your audience make their purchase on their smartphones. People hardly use computers to buy things from Amazon or any similar platform. 50% of online shopping is now done using smartphones.

If you want more of your eCommerce site visitors to buy from you when they visit your site, you need to make your platform optimized for mobile use. You can start by examining the mobile compatibility of your site and then optimize it accordingly as per your customers’ needs.

Make A Responsive Ecommerce Platform

With fast page speed coupled with a good user interface and a mobile-optimized site, you can convert more of your audiences into paying customers. A responsive platform always returns better conversion of your customers.

You can also improve the user experience of your eCommerce site to convert more customers. When the audience does not have to resize, pan, or scroll to view the products, they will spend more time on your site. As a result, the conversion rate will also increase.

Conclusion

Setting up an eCommerce platform is easier than running it. When running such a platform, you need to worry about a lot of stuff. But increasing the conversion rate is among the most important works of all. You can use the link building services besides the tips mentioned in this article.

Only through more conversion can you earn more money and expand your business.

We have given several tips for optimizing your eCommerce site here. We hope these tips will help you.

About Author: Lucia Patterson

Lucia Patterson was born and raised in New York. She is a passionate blogger and also a contributor writer at BloggerOutreach & Viacon. As an admirer of history and art, she keeps traveling around to places that have a story to tell.