How to Become a Top Seller on Walmart Marketplace: The Ultimate Guide

Are you a seller on Walmart Marketplace looking to stand out from the competition and boost your sales? Look no further! In this comprehensive guide, we will walk you through the steps to become a top-performing seller and earn the coveted Pro Seller Badge on Walmart. With the Pro Seller Badge, you can gain greater exposure, increase customer confidence, and ultimately drive more conversions.

The Benefits of the Pro Seller Badge

The Pro Seller Badge is more than just a title. It comes with a range of benefits that can help you grow your business on Walmart Marketplace:

1. Greater exposure: Sellers with the Pro Seller Badge tend to win the buy box and enjoy increased visibility in search results. The badge is prominently displayed on category pages, product pages, and shopping carts, catching the eyes of potential customers.
2. Increased customer confidence: When customers see the Pro Seller Badge, they know they can expect quality service, consistent on-time delivery, and hassle-free returns. This badge serves as a trust signal, giving customers the confidence to choose you over other sellers.
3. More sales: With the Pro Seller Badge, you can expect to see a boost in conversions. The badge, combined with the increased exposure and customer confidence it brings, can help drive more sales for your products.

How to Qualify for the Pro Seller Badge

To earn the Pro Seller Badge, you need to meet certain performance criteria set by Walmart. By consistently meeting these requirements, you can increase your chances of being recognized as a top seller. Here are the key criteria you need to fulfill:

4. Delivery performance: Maintain a 90-day delivery defect rate of less than or equal to 10%. This temporary adjustment from the original 5% requirement allows for some flexibility during unforeseen circumstances.
5. Cancellation rate: Keep your 90-day cancellation rate below or equal to 1%. Minimizing cancellations is crucial in building trust with customers and ensuring a positive shopping experience.
6. Free returns: Offer free online and in-store returns for 100% of your items. This policy demonstrates your commitment to customer satisfaction and convenience.
7. Listing Quality Score: Achieve a Listing Quality Score of at least 50% for 60% of your trending items. A high-quality listing with accurate and detailed information helps customers make informed purchasing decisions.
8. Compliance with Walmart policies: Consistently adhere to Walmart’s Marketplace policies to maintain a strong reputation as a trustworthy seller.

Checking Your Pro Seller Badge Status

To check your Pro Seller Badge status, log into your Seller Center Account and navigate to the “Growth Opportunities” section under “Analytics and Reports.” From there, access the Listing Quality Dashboard, where you can view your current eligibility status and get tips for improving your qualification. Remember that statuses are refreshed on the 5th and 20th of each month, so ensure that you consistently meet the criteria to maintain your Pro Seller Badge.

Tips for Earning the Pro Seller Badge

While earning the Pro Seller Badge requires effort and dedication, there are several strategies you can implement to optimize your operations and increase your chances of qualifying. Here are six tips to help you on your journey:

1. Study Walmart’s Listing Optimization Triangle

Understanding Walmart’s ranking algorithm is key to optimizing your listings and improving your chances of earning the Pro Seller Badge. Walmart’s Listing Optimization Triangle consists of three components: content, offer, and performance.

• Content: Provide unique and detailed product information, including attributes specific to Walmart. The more information you provide, the better your chances of ranking higher in search results.
• Offer: Accurately track and display inventory levels, offer competitive prices, and provide fast and reliable shipping options. Walmart rewards sellers who consistently fulfill orders within two to three days.
• Performance: Maintain a low order defect rate, adhere to policies, and gather positive customer reviews. Aim for an order defect rate below 2% to meet the Pro Seller Badge requirements.

Having a clear understanding of these components will help guide your optimization efforts and improve your overall performance on Walmart Marketplace.

2. Create Unique and High-Quality Content

To succeed on Walmart Marketplace, your content must be unique and tailored to the platform. Avoid copying and pasting content from other listings, even if you sell the same product elsewhere. Walmart values original and high-quality content that resonates with its shoppers.

Ensure that your listings include all required product data and consider providing additional attributes that provide more context about your items. Walmart’s Listing Quality Dashboard and category filter menus can provide inspiration for additional attributes to include in your listings.

3. Promptly Address Listing Errors

Listing errors can negatively impact your sales and visibility on Walmart Marketplace. Regularly check for and promptly address any listing errors to ensure that your products are visible to shoppers.

If you encounter obscure listing errors, seek assistance from Walmart Support or utilize tools like eChannelHub’s QuickEdit for immediate guidance on fixing the errors. eChannelHub’s  Listing Status Page is also a valuable resource for understanding which listings require immediate attention.

4. Streamline Inventory Management

Effective inventory management is crucial for maintaining a seamless selling experience and avoiding overselling. Implement an automated inventory management system designed for multichannel sellers to ensure accurate inventory tracking across all sales channels.

By automating inventory updates and reservations, you can prevent overselling and provide accurate stock information to customers. Avoid listing your FBA (Fulfillment by Amazon) stock on Walmart, as Walmart does not recognize Amazon Logistics codes as valid tracking numbers.

5. Consider Third-Party Logistics (3PL) for Fulfillment

If you are experiencing fulfillment challenges, partnering with a third-party logistics provider (3PL) or utilizing Walmart Fulfillment Services (WFS) can help streamline your operations. Many 3PLs offer fast and reliable two-day shipping options, which align with Walmart’s customer expectations.

However, ensure that you comply with Walmart’s policies and avoid using FBA or other competing fulfillment services for Walmart orders.

6. Embrace Change and Adapt

Marketplaces like Walmart are constantly evolving, and it is essential to have a change management solution in place. Stay informed about any updates or changes in listing requirements and adapt your strategies accordingly.

Having an emergency plan for when your best-selling products lose momentum or when demand shifts can help you navigate unexpected changes. Consider using a change management solution like eChannelHub, which can automatically update and format your product data based on marketplace changes, reducing your workload and minimizing stress.

Conclusion

Earning the Pro Seller Badge on Walmart Marketplace is a significant achievement that can help you stand out from the competition and drive more sales. By consistently meeting Walmart’s performance criteria and implementing optimization strategies, you can increase your chances of qualifying for the badge.

Follow the tips provided in this guide, study Walmart’s Listing Optimization Triangle, and stay informed about marketplace changes. With dedication and a customer-centric approach, you can become a top seller on Walmart Marketplace and reap the benefits of the Pro Seller Badge.

Remember, becoming a top seller is not an overnight process, but with the right strategies and continuous improvement, you can achieve success on Walmart Marketplace. Start implementing these tips today and watch your business thrive!