Jeff Bezos’s Amazon has expanded its footprint into the pharmaceutical industry. The company has recently launched its online drugstore. Customers can order their medications from the store with a valid prescription. COVID-19 protocols mandate social-distancing. Hence, the home-delivery of essentials like medicine is helpful.
The ordering process is simple. Customers have to-
Customers have to fill out these details so that the experience can be seamless. Next, they can add the required medicines to the Amazon Pharmacy Cart and checkout.
According to a report by Cowen & Co., 3/5th of Prime members are likely to get their medicines delivered by Amazon (if the service was available)
Now that the service has launched, Prime Members can reap several benefits. These are:
Online medicine delivery is a vital service offered by Amazon. It is because most people are exploring convenient options to finish errands from home. Amazon Pharmacy provides services that focus on the benefits of customers.
The key features of online medicine delivery by Amazon are:
The service is not available worldwide as of now. Currently, Amazon Pharmacy is delivering its services to 45 states in the United States. It is a global prospect. Amazon aims to be the largest conglomerate by occupying the pharmaceutical market as well. The medicine market in Europe is significantly attractive for the company.
Online pharmacy stores like Apora, PromoFarma, and Zur Rose operating across a few European countries have to scale-up their services to compete with Amazon.
Amazon lacks in no way to be the eminent competitor of the existing online pharmacy stores. After the acquisition of PillPack in 2018, Amazon already got the license to deliver medicines across the 50 states. PillPack and Amazon are working hand-in-hand to streamline the pharmaceutical supply chain management system.
Besides PillPack, Amazon can also benefit from Whole Foods’ ground presence. The company plans to build in-house pharmacies in the grocery stores to compete with Walmart and others.
Amazon offers impeccable services to meet customer satisfaction. Their market valuation is now close to $1 trillion due to the giant global customer base. The e-commerce giant believes in providing convenience and transparency that too at an affordable price range. The company already has top-notch logistics that gives it a cutting edge over other competitors.
After the launch of Amazon Pharmacy, the stocks of Walgreens, Rite’s Aid, and CVS fell by around 7-15%. The conglomerate’s business model poses a threat to other companies. Healthcare weekly states that the pharmaceutical industry is worth $312 billion in the USA. The growth rate is 3% annually owing to the expanse of online drug stores. Amazon might have played its trump card by entering the market when the world stays indoors and relies on home-deliveries.
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