How Affiliate Marketing Can Boost eCommerce Conversions

People want good recommendations. If you need to get your car repaired, you want to eat a nice dinner, or you are looking for a new laptop, you want someone else to confirm that your buying decision is a good one. Affiliate marketing can revolutionize your e-commerce by boosting your sales and putting you in touch with clients you may not have otherwise reached. In essence, affiliate marketing is product promotion for e-commerce via online influencers.

What Is Affiliate Marketing?

Affiliate marketing is a lucrative marketing channel that offers a tremendous return on your investment. The nice thing about affiliate marketing is that you pay for your marketing spend only after the sale is made.

You, as the merchant, play a pivotal role in the affiliate marketing process. The affiliate is a publisher, company, or individual who promotes your products or brand on their website. The affiliate gets a commission when someone clicks through and visits your website to make a purchase.

For affiliate marketers to be successful, they should:

• Have a well-trusted website that has sufficient traffic.
• Keep their platform updated.
• Be respected enough to influence their audience.

Additionally, the content that they produce should add value to the user. This includes providing how-to guides, product reviews, and knowledgeable blogs.

The affiliate makes money from commissions. It would be sad if they affiliate their job and directed people to your site, but because your e-commerce site was poorly optimized, it did not funnel people to the sale. Your job is to reward your affiliates by giving them the highest earnings per click. If you don’t, affiliates will quit concentrating on your product and switch to e-commerce sites with higher conversion rates.

Affiliate Marketing Grows Your Sales Team

You may have a phenomenal e-commerce store with great products. You want your e-commerce store to explode, but you are just a small group or even one person. Affiliate marketing can increase your conversion rate by growing your sales team indirectly. With affiliate marketing, you get many salespeople who are experts on the products and services for sale.

There are excellent references that can serve as your guide to affiliate marketing. These can help you identify ways to motivate affiliate marketers to want to promote your product.

Affiliates are motivated by commissions to drive quality traffic to your website. The more quality traffic they drive to your website, the more conversions you will have. The more conversions you have, the more revenue you will make. With more revenue comes the opportunity to expand your e-commerce business.

Boost Customer Loyalty

Loyal customers spend more money. It is estimated that loyal customers will spend up to 67 percent more than new customers. With affiliate marketing, you get loyal customers because they are being recommended by influencers who they trust.

In addition to getting loyal customers, affiliate marketing lets you decide the type of customers you get. Digital marketing is like casting a wide net. Affiliate marketing is more fine-tuned.

With affiliate marketing, you can choose the type of conversions you would like. For example, do you want people to buy a product, give their email, or download a how-to guide? Affiliate marketing lets you set initiatives by offering commissions based on the conversion option of your choice.

Affiliate marketing takes your business and puts it in front of a lot of people. Instead of struggling to get a few hundred people to hear about your product through digital marketing, with affiliate marketing, your product is put in front of tens of thousands of people on your affiliate’s website or blog.

To get the most of affiliate marketing, you need to work directly with your partners to optimize the path to conversion. This means having your affiliate partners discuss your highest average order products and send traffic to your highest converting pages.

Get the Best Return on Your Investment

With affiliate marketing, you are not spending a ton of money and then hoping that your ads reach the right audience. Affiliate marketing is scalable. It is going to work whether you have thousands of dollars to throw at it or if you are scraping together a few dollars to make things work. And the best thing is that every time you spend money, it is because you are making money.