How Does an E-commerce Platform Help You to Grow Your Business?

Even though your business might have initially popped up with a brick-and-mortar store, the gradual reliance on online platforms has made it essential to expand your reach. And since the effects of the pandemic affected our lifestyles, our ways of consuming resources and interacting with the commercial and marketing sector have changed drastically. 

Nowadays, people prefer to window shop and buy products online. And many customers are looking for ways to order their needs like groceries, clothes, books, medicines, etc., without going outside and physically interacting with other people. Therefore, building an eCommerce store has become essential to cater to the growing trends of digitalization of markets. 

We can now find the impact of e-commerce in many escape rooms near me. The ability to spur effective content that drives more traffic to the target website is something that the escape room industry has learned from eCommerce sites. 

And so, building up your eCommerce store can help you support and grow your business. 

Ecommerce not only facilitates your business in coming up with engaging and helpful content, but there is still so much more to it. In this article, we will look at how an eCommerce platform can help your business grow.    

1. It opens up your availability to your customer

Building up your e-commerce platform will allow you to expand your business’s reach immensely. Since your eCommerce store is now available to customers 24/7, it facilitates them to shop at their convenience! Now, you can seamlessly increase the duration for which your doors remain open to your customers.  

 Given the rapid growth of the online markets, together with the evolution of smartphones, it is more likely that your shoppers would use their mobile phones to shop. So, once you grow and develop your e-commerce store, your customers can use their gadgets to glance at your site simply from their mobile screens!   

2. Gather useful information conveniently 

Building up an eCommerce site will also facilitate your brand in collecting bits of helpful information from your buyers. You can now work on boosting your sales with this helpful customer information. All you need to do for this is ask your customers to sign up for your brand’s email marketing list.   

 In this way, you can keep in touch with your customers and build a good relationship with them over time. Sending in newsletters and product launch updates or several other forms of information will become a piece of cake when you start using email marketing.  

 Collecting valuable data from product reviews and customer interest also becomes easy with your e-commerce website. Based on the insights you gain from this data, you can effectively understand your customer behaviors and work to satisfy their needs while driving your sales!  

3. You can expand and enhance your customer base! 

An eCommerce site will help your business to become accessible even to people who do not live in or near the geographical location of your store. Hence, opening up an eCommerce site can be fruitful in bringing more customers to your business and driving your sales consequently! 

You can use the built-in marketing tools on your eCommerce site to expand your reach. Importing images or videos from your brand’s social media page(s) to your website can be a good strategy. It will allow your customers to directly view the images or videos of your brand right from the website itself!  

 Using Facebook ads can be yet another to expand and enhance your customer reach. Directing your customers from your Facebook or Instagram page directly to your eCommerce website can boost your customer base efficiently! Tactfully incorporating Facebook ads can help you re-engage with your customers effectively and show them products they recently viewed but did not buy.  

4. You can now offer your buyers a more convenient and seamless shopping experience! 

A vast majority of your shoppers are likely to agree with the fact that buying merchandise online is far more convenient than it would be to visit offline stores. Given the fact that people today are so busy that they hardly have enough time for themselves, online shopping is nothing short of a boon for many shoppers!  

 Shoppers now no longer need to stand and wait in long queues at the cash counter to make their purchases. Instead, they can now loll back on their comfortable chairs or sofas and use their mobile phones or laptops to purchase from an eCommerce store.  

 Today, eCommerce stores offer buyers safe and secure payment options to make their shopping experience the best they have ever had! From saving your card details for future payments to choosing from several payment options, eCommerce sites are known for offering a seamless experience. 

5. Offer better customer services 

When customers know and experience that your eCommerce customer service options are reliable, they are more likely to return to your site again. Thus, offering better customer services to your buyers is something your eCommerce store can help you do! 

 Establishing an eCommerce website for your brand allows you to offer various customer service options to your buyers. They can either purchase the product online and deliver it to their doorstep or pick it up from a nearby store!  

 Since people today are more impatient and are always looking for instantaneous results, Chatbots can be helpful for your business. Chatbots can facilitate your business in offering your customers automated customer services without requiring human intervention. They will also help your customers easily reach out in times of need.  

 You can even use an eCommerce help desk. It will help you to consolidate all your customer-related queries from your multiple sales channels, social media pages, and even emails into a single centralized dashboard.    

6. Offer a personalized shopping experience 

Every person loves to feel special. Working on your eCommerce site can help you make your customers feel special on their special dates. It allows you to learn more about your customers and what they like or do not like. Such useful information can help you offer them a more customized shopping experience than ever!  

 Studies have revealed that over 80% of customers love it when retailers provide personalized offers or discounts based on their purchase history. So, now with your eCommerce site, your business can also send personalized offers or discounts to your customers via email. It will help you enhance the customer experience and make them feel happy.  

 You can collect the birthdays of your customers and the purchase history to send them birthday greetings or even personalized offers to make their day more special! Surveys have also uncovered how customers are more likely to check personalized birthday offers than any other marketing email sent from any brand.  

 Starting a loyalty program in-store, online, or both can be a viable way to encourage and increase your sales. Over 60% of customers reportedly make store visits or purchases directly, impacting loyalty programs.  

7. Publishing blogs and newsletters 

Leveraging content is an effective way to help grow your business with an eCommerce platform. It is a long-term approach to increasing your sales, which will work only if your quality and consistency of crafting content remain unaltered. Several business owners often tend to ignore/neglect the power of blogs and newsletters to drive sales since it takes time and effort.  

Working on attractive and engaging blog posts for your eCommerce site can significantly help boost your organic SEO once you know how to implement it correctly. For instance, posting only one or two blog posts each month will be no help. Even posting only sales-related content is also not going to help you either. The content that you publish must be diverse, engaging, and relevant to your users. It is only then that you can benefit from posting these blog posts.  

 Further, sending your customers weekly, biweekly, or even monthly newsletters based on educational, cultural, or any other helpful topic will be beneficial for you. It will remind your customers about your brand time and again. It will also help you establish your brand’s authority in the market and make your customers instill trust in your brand.  

 Make sure your blog posts and newsletters are educational, engaging, and have something useful for your audience. You can think of them as helpful e-guides related to your business or products aimed at your target audience.  

 Posting blog posts at least once every week and sending out newsletters at least once every month is essential for your brand to grow. You can even outsource the content and work with a professional content writer to have your content designed if you feel you don’t have the time for it.   

In a Nutshell 

While we just listed a couple of ways an eCommerce platform can help your business grow, there are several others too. With more people looking to make online purchases, eCommerce’s growth has consequently risen. So, make sure you also start growing your business by opening your eCommerce site today!

Author Bio:  Aniya more is one of the brightest content writer at Breakout escape room. She is a passionate writer who loves to read books and explore different escape rooms. With a great work ethic, she spends most of her time researching and reading. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her on LinkedIn.