Increasing the value of a webpage is not always dependent on just the content on the page. There are several things you can add to the backend of a page in order to garner the attention of both the search engines as well as the users, like hidden HTML attributes and metadata blurbs. One of those things include meta descriptions. Meta descriptions influence a customer’s decision in a huge way as to whether they should click on your product listing page or not.
What is a Meta Description?
In technical terms, a meta description is an HTML snippet that summarises the content of a webpage. If one were to explain it in a simpler manner, a meta description is basically the first couple of sentences that show up on a search result’s page just below the page title. The meta description is a part of the snippet that also contains the title tag (which is a version of the original headline on the webpage and can often be a little different and shorter than the real page title) and the slug (the URL of the page).
The Importance of Meta Descriptions
There are many ways to get the spotlight on your page. If you’re a seller, you can use our multichannel selling software and multichannel listing tools to sell on multiple platforms and also take advantage of the real-time inventory sync tooland order management toolto manage the stock information of all your products. In addition to all of this, one element that’s sure to drive traffic to your page is a solid meta description. First of all, they help increase your click through rates (CTR). Even if your page’s link doesn’t appear on the top of a page’s search results, a unique meta description will prod the readers to head over to your website. Secondly, a good meta description becomes extremely important when social media sites such as Facebook decide to share your page. If your page lacks a meta description, the social media site will use the nearest text they can find. This might reflect poorly on your page and reduce the number of clicks you receive. Lastly, even though your meta description won’t affect your search rankings as such, it will definitely be a deciding factor for anyone to be convinced to buy your product or not.
Things to Remember While Writing Meta Descriptions
Once you understand what a meta description is and its importance, crafting a meta description isn’t too difficult. All you need to do is remember and employ these following tips:
Meta descriptions act more than just a flash of your content. They help attract readers and customers, increase the traffic to your page, and accelerate your rankings. Therefore, you should come up with a smart strategy and improvise and format the meta descriptions of your old and current pages and products so that they meet the standards of a good meta description. By doing so and following the given tips, you will be able to see the change it brings to the popularity of your product listings.
Learn more about eChannelHub with a free demo, tailored for your unique retail business.Request A Demo
Learn more about eChannelHub with a free demo, tailored for your unique retail business