How to Promote Your Listings on eBay - | eChannelHub Multichannel listing software for ecommerce platform

Blog

A directory of wonderful things. Navigating YOU to future success.

How to Promote Your Listings on eBay

blog

Digital shopping has been on the rise for years now, and its popularity only seems to be growing with each passing day. Business owners, both big and small, can make use of features such as multichannel listing tools, real-time inventory sync tools, order management tools, and the like to list their products on multichannel ecommerce platforms. Of these numerous platforms, the one that has been around for a very long time and continues to give the most profitable deals to its sellers is eBay.

In addition to you putting in more efforts as a seller, eBay, too, commits itself to help drive traffic to its sellers’ products and improve your sales. If you have a store subscription, you will automatically get access to benefits such as Promoted Listings and Promotions Manager. Not only do these improve your visibility, but also your conversion rates.

Ways to Promote Your eBay Listings

Being one of the prime online marketplace in the world, eBay is one of the biggest single buying and selling communities. Since millions and millions of customers shop from eBay, getting your products under the limelight becomes an easier task. As you put up your listings, it’s also essential to promote them, so that they reach as many people as possible. If you’re a seller trying to make it big on eBay, mentioned below are some ways in which you can promote your listings.

  • Promoted Listings
    Launched in 2017, this is eBay’s version of Facebook ads or sponsored ads. Whereas earlier this spot was dominated by third-party advertisers steering buyers away from marketplace sellers, eBay is now employing this top ad position for sellers with the aim to drive more traffic to their products. The entire initiative is to help improve a seller’s product visibility.Available exclusively for fixed price listings with multi-quantity in selected categories, the option of Promoted Listings can be found under the Marketing tab in your SellerHub. All you need to do is click on “Promoted Listings,” and then on the “Create a New Campaign” tab in the right-hand corner. Post this you can choose what listings you want to promote and then select the ad rate (1% – 20%), which entails the commission you are willing to give to eBay for each sale. You can determine what ad rate will give you the best results by checking the current Average Ad Rate for your product category. Sellers can choose which items they wish to promote, with each item having a unique ad rate. Once your ad has been launched, you can track its success on your listings dashboard, and accordingly adjust the promoted listings for maximum results.One of the advantages of the Promoted Listings is that it’s a self-serve program with a pay-for-sale model, hence, a seller needs to pay only when his/her product sells. With this service, you’re free to create your own campaign, choose how much you would like to spend, select an end date, and even change your ad rate at any given point of time. You do not have to fret about creating a design as the ads are created directly from your listings.
  • Social Media
    It’s safe to admit that almost all of us spend an insane amount of time on social media. We’re either scrolling through Instagram, checking Twitter, or having conversations on Facebook. You as a seller can use this extremely powerful tool of social media to promote your listings.The trick to getting this right is not overdoing it. If you have products that are seasonal, list them when the time is right. For example, if you have items that people might especially want to buy around the holiday season, post those products during that period. Additionally, post about discounts or offers you have going on. This way, you can use social media to promote your listings, without overburdening those on your contacts list.
  • Promotions Manager
    The Promotions Manager tool on eBay lets your offer incentives to your customers to buy from your store. These include shoppers’ discounts, savings, coupons, etc. As eBay says so itself, 75% of shoppers are always looking for special deals. You can boost your order size or transaction amount by configuring promotions and special offers. Some of the kinds of promotions you can provide to your buyers are:
  • Order Discounts:
    This is the most popular type of offer that attracts customers everywhere. In order to get the discount, the buyers fill up their carts with the products available at the best rates, thereby increasing your profits. You can particularly go for this if you have multiples of a product, want to sell in bulk to lower shipping costs, or sell excess inventory. It’s best to target the customers with this at key retail moments such as Valentine’s Day, Mother’s Day, and so on.
  • Sale Events:
    If you’re a seller offering larger or costlier items in which buyers usually just need one single item, this is the ideal deal for you, for you can offer a flat percentage off your items or a group of items. Products such as auto parts, and home and garden items usually come under this category. In order for the Sale Events promotions to work, the items on sale have to be already discounted using the Markdown Manager tool.
  • Codeless Coupons:
    When sellers intend to please new customers or top customers with semi-private deals through social media or email marketing, that’s where codeless coupons come into play. Not only is this a great way to make your loyal customers happy, but also works great in appeasing those who may have been unhappy with their purchase in the past for some reason or the other. Once you create a codeless coupon through Promotions Manager, a special link will be provided to you, which you can then share with your target audience via social media emails or your eBay storefront.
  • Shipping Promotions:
    Promotions associated with shipping always gets buyers to increase their order size. You can provide shipping promotions such as free shipping over a certain amount, 2-day shipping at a price, or even overnight shipping provided they pay the required amount. Shipping promotions often result in higher conversions.

Conclusion

Being a seller on eBay is extremely lucrative in itself, and when the platform decides to help you with special features that aim to bring traffic to your business, you should utilise them to the best of your abilities. Merely having your products listed is never enough, promoting them is what truly makes your brand shine. Therefore, employ the techniques listed above and you will be able to see the positive results pretty soon. 

  • Write For Us

    Interested in becoming a writer or guest blogger for eChannelHub ? Are you passionate about all things in eCommerce? Please read our guidelines before submitting your ideas.

    Submit Guest Post

  • Gain multichannel inventory visibility and control with eChannelHub

    Learn more about eChannelHub with a free demo, tailored for your unique retail business.

    Request A Demo
    X

    Request a Demo

    Gain multichannel inventory visibility and control with eChannelHub

    Learn more about eChannelHub with a free demo, tailored for your unique online business

      eChannelHub FAQ