How to Sell Like a Pro on BigCommerce: Mastering the Art of Ecommerce

Introduction

In today’s digital age, having a strong online presence is crucial for the success of any business. With the rise of ecommerce platforms, such as BigCommerce, merchants have the opportunity to reach a wider customer base and boost their sales. In this article, we will explore the strategies and techniques to sell like a pro on BigCommerce, maximizing your business potential and staying ahead of the competition.

Understanding BigCommerce

Before diving into the details, let’s take a moment to understand what BigCommerce is all about. BigCommerce is a powerful ecommerce platform that provides a comprehensive set of tools and features to help businesses create and manage their online stores. With its user-friendly interface and robust functionality, BigCommerce offers merchants the flexibility and control they need to succeed in the highly competitive ecommerce landscape.

The Power of the Dashboard

The BigCommerce Dashboard serves as the central hub for managing your online business. From here, you can easily control orders, products, customers, and more, making stock management a breeze. With the sidebar providing quick access to all essential aspects of your business, navigating through the Dashboard is intuitive and efficient.

Inventory and Customer Management

One of the key features of the Dashboard is the ability to effectively manage your inventory and customer base. The orders screen allows you to view, add, search, and export orders with ease. Additionally, you have the option to draft orders, control shipments, track numbers, add gift certificates, and monitor order statuses. These functionalities are essential for the success of any business and BigCommerce makes it seamless to navigate and utilize them.

To further enhance your customer management, BigCommerce offers the ability to create customer groups. By categorizing your customers and offering store-wide discounts or customized promotions, you can streamline your interactions and foster loyalty among your clientele.

Getting Your Style Across

To sell like a pro on BigCommerce, it is crucial to create an enticing and visually appealing store front. BigCommerce offers a range of marketing and store front features that will attract customers and encourage them to make purchases. Features such as abandoned shopping cart savers, robust API integration, and mobile platform conversion optimization will help you stand out from the competition and increase your sales.

API Integration

BigCommerce’s API integration allows you to connect your online store with other systems, such as your ERP solution or Virtual Showroom (VSR). By utilizing these features, you gain a significant advantage over competitors who rely solely on basic functionality. For instance, integrating your ERP solution with BigCommerce enables seamless inventory management and streamlines your operations. Furthermore, utilizing Google AdWords, customer reviews, and Bing/Yahoo search marketing will significantly boost your website traffic and promote organic growth.

Staying Ahead of the Competition

To stay one step ahead of the competition, it is essential to leverage shopping comparison sites and ensure your prices remain competitive. BigCommerce provides the ability to integrate with these sites, allowing you to monitor and adjust your prices accordingly. Additionally, utilizing the Analytics tab on BigCommerce provides valuable insights into customer behavior, purchase patterns, and conversion rates. Armed with this information, you can optimize your business operations and drive efficiency.

The Power of Omnichannel Selling

With the rise of multiple sales channels, offering an omnichannel experience to your customers has become increasingly important. BigCommerce enables you to integrate all your selling platforms onto one system, making it easier to manage and synchronize your inventory, orders, and customer data. This seamless integration ensures a consistent and cohesive shopping experience for your customers, regardless of the channel they choose to engage with.

Adapting User Experience with Add-On Apps

BigCommerce offers a wide range of add-on apps that allow you to customize and personalize your online store. These apps can enhance user experience by offering features such as account management, live chat support, and personalized recommendations. By utilizing these apps, you can create a unique and tailored shopping experience for your customers, further boosting customer satisfaction and loyalty.

Exploring Additional Features

While BigCommerce offers a robust set of features, there are some additional functionalities that you may not be aware of. These features can further enhance your ecommerce business and drive growth.

Web Analytics

BigCommerce provides comprehensive web analytics that give you insights into your customers’ preferences, behaviors, and conversion rates. By utilizing this data, you can optimize your marketing efforts and tailor your strategies to match customer preferences.

Gift Wrapping

During holiday seasons or special occasions, offering gift wrapping services can be a great way to attract customers and provide added convenience. BigCommerce allows you to offer this feature, saving you time and money by handling the wrapping process.

Affiliate Conversion Tracking

If you have an affiliate marketing program, BigCommerce enables you to track the effectiveness of your affiliates. By analyzing their performance, you can identify successful strategies and optimize your affiliate marketing efforts.

SEO and Advertising Management

BigCommerce provides additional tabs for managing SEO and advertising methods. These features enable you to improve your search engine rankings, effectively manage your online advertising campaigns, and leverage customer reviews to enhance your brand reputation.

Courier Integration

Integrating with various courier services, such as UPS, USPS, FedEx, Canada Post, and Australia Post, allows you to optimize shipping costs and offer competitive delivery options to your customers.

BigCommerce University

For beginners, BigCommerce offers a valuable resource called BigCommerce University. This resource provides step-by-step guidance on setting up an online store, attracting buyers, building customer loyalty, and creating a successful ecommerce business.

Testimonials from BigCommerce Users

Don’t just take our word for it. Here are some testimonials from actual users of BigCommerce:

“Our mobile revenue went up 120%, desktop went up 22% and tablet went up 77%. Overall, we had a 207% increase in revenue and a 71% increase in ecommerce conversion rate.” – BigCommerce User

These testimonials demonstrate the significant growth and success that can be achieved by leveraging the power of the BigCommerce platform.

Conclusion

Selling like a pro on BigCommerce requires a comprehensive understanding of its features and the ability to utilize them to their fullest potential. By mastering the Dashboard, effectively managing inventory and customers, creating an enticing store front, and leveraging additional features, you can maximize your business potential and stay ahead of the competition. With BigCommerce as your ecommerce platform, you have the tools and support you need to succeed in the highly competitive online marketplace. So, embrace the power of BigCommerce and take your ecommerce business to new heights