Top ways of preventing Walmart Marketplace Suspension

Walmart is the second-largest e-commerce retailer in the U.S., behind Amazon.

No high-reputation marketplace can be built without strict seller requirements. Walmart Marketplace is selective. New sellers must complete a “trust and safety” application. Otherwise there is a chance of marketplace suspension. However, we will know how to prevent Walmart marketplace suspension.

This exclusivity drives Walmart’s severe approach to platform violations. If difficulties persist, Walmart may withdraw the listing, suspend your account, withhold money, or terminate your account.

Avoiding the hot seat is the wisest course of action. Here are common suspension reasons and ways to avoid them.

Why is Walmart marketplace suspended? 

Reason #1 – Not meeting standards

You must meet Walmart’s performance standards. Walmart will handle shipping concerns if you use WFS. Most marketplace marketers should remember:

A 90-day ODR of less than 2%. Divide the number of orders having at least one problem by the total number of orders over the same period. Examples are seller-induced cancellations, faulty orders, late deliveries, and consumer complaints. One order with several problems counts as one defect.

On-time delivery should be above 98%—this percentage of orders delivered on time (EDD). Multiple-shipment orders should be completed by EDD. This is how you can prevent Walmart marketplace suspension.

Over 98% 14-day VTR. You must give a tracking and delivery scan by EDD. FBA MCF logistics codes are invalid. You must offer a link with a carrier scan.

Busy selling seasons or a sudden demand surge often cause problems. Walmart will tolerate out-of-your-control events, but you can’t count on this.

It’s essential to have an inventory planning system that allows you to forecast correctly and dynamically (in real-time) and organise your inventory across all sales channels. A WMS helps prevent mis-picks and maintain warehouse efficiency. If you notice a high number of returns, examine your listing quality. Discover what’s adding gasoline and address it one at a time.

Reason #2: Retailer agreement breach 

As soon as you set up a Walmart seller account, you must agree to the Marketplace Retailer Agreement, vowing you won’t conduct shady business and will comply with Walmart’s Terms and Conditions.

This agreement ensures you don’t sell phoney, used, or unlicensed goods. It highlights your responsibilities, such as order fulfilment, inventory synchronising, and product content policies.

It’s crucial to evaluate the quality of your listings, significantly since Walmart’s standards change frequently. It’s simple to overlook the memo and risk compliance concerns if you’re not paying attention. But, you need to avoid suspension of walmart marketplace.

Trust and safety violations

Walmart’s Trust and Safety Standards protect against hazardous or inappropriate content. Walmart’s Trust and Safety Dashboard in Seller Centre tracks three sorts of safety violations:

Violations include products that risk product and food safety regulations. Foods with drug claims, gambling or surveillance products, unlicensed baby products.

Listings or things that encourage prejudice, celebrate violence, or feature profanity and nudity are offensive (among other explicit content).

Intellectual property:

Products that don’t cite the creator or intellectual property owner indicate you don’t have the authorization to distribute them.

Egregious pricing violation

Walmart isn’t cheap. Most pricing breaches result in per-SKU delisting, but too severe or many offences might lead to suspension.

Remember Walmart’s pricing rules:

Your things can’t be sold for less (including delivery) on a competitor’s site.

Your items can’t be sold for a lower price (including shipping) on Walmart.com or a competitive site.

Walmart is looking for price-gouging after COVID-19. Common sense? Don’t overcharge or exploit the global health problem. That’s a definite way to lose customers.

Consider pricing solutions that stay under a specified limit for day-to-day price management to avoid accidentally driving up prices or breaching parity.

You are  not meeting operational standards. 

You’re accountable for on-time deliveries and helpful customer service. Walmart wants a “high-quality” (not automated) response to all consumer inquiries within 48 hours.

You must also always do business reasonably, setting expectations for purchases and delivery times.

Standard includes “respect and equality.” Maintain a safe, healthy, and law-abiding workplace by:

• Enforcing workplace safety

• On-time pay

• Keeping the workplace clean and equipped with water, food, and, if possible, living quarters.

• Keep First Aid supplies easily accessible with a qualified professional nearby.

Avoid also:

• Forced or child labor

• Discriminating based on color, gender, age, or other non-work-related factors

• Unfairly withholding wages

• Discourage unions 

Suspension signs 

Despite your best efforts, you may fear suspension. Before suspending an account, Walmart typically issues a warning and an explanation. Walmart’s Partner, the Performance Review team, will tell you if your ODR or other metrics are off.

Walmart only threatens to suspend vendors who have been on Walmart Marketplace for three months. After issuing a warning, they usually offer merchants 30 days to improve their ODR.

If you are not responsible for a violation or can provide proof to the contrary, you can contest the claim.

• Reasons and proof for the problems

• When and where troubles began

• Problem-affected orders

Walmart will suspend your account if you don’t improve performance or comply within 30 days. Walmart will let you know if other actions are taken, such as cancelling your open orders.

Walmart suspension appeals 

Suspension isn’t the end of the world. A lengthy and challenging appeals process is available. Here are the steps to prevent walmart marketplace suspension

1. Audit workflow and find issue

First, determine what went wrong and why. Work backward to determine why your standards have deteriorated. If you need another pair of eyes and information from folks who’ve dealt with Walmart Suspensions previously, third-party Walmart Appeals services can help.

We recommend checking Walmart seller communities to see if other sellers are having the same issue and sharing tips.

2. Plan a comeback 

Create an action plan to win over Walmart. Your plan must reflect your newfound awareness of the issues that got you suspended. If you violated Walmart’s Performance Standards and Retailer Agreement, explain how you’ll improve your business. Cite any providers or software partners assisting in fixing concerns and your earlier discussions with Walmart.

Log into the Seller Centre and give Walmart your plan. Walmart will examine your project and notify you if it’s reinstated.

3. Take long-term action

You’re not out of the spotlight after appealing a suspension. It’s unlikely you’ll be able to demand a second ban, so don’t break any agreements.

Start over and build slowly. Modern technologies (like Zentail) can speed up inventory management, listing quality, and other procedures while reducing error.

Ultimately Walmart Marketplace is reliable. Any business can meet them with the correct knowledge, plan,  and action. Thus, you must abide with all the policies to sell in the marketplace. Also, it is better to avoid suspension of Walmart marketplace right from the beginning rather than getting a shock in the middle of your business deal. Follow the above tips to carry on with business in Walmart marketplace comfortably.