All the eBay sellers compete with each other to earn higher revenue from their investment. They use the multichannel listing tool and apply different other techniques to reach their targets. As eBay has created a search-oriented marketplace, the sellers focus more on the search placement. They try to use the relevant keywords for listing titles and rely on the best listing tool for marketplaces. However, at present, the introduction of Cassini by eBay has transformed everything. To grab a better position in the eBay search result, you have to apply different tactics.
Cassini works as an internal search engine for eBay. Whether you are a new or an established eBay seller, you must know everything about Cassini. While you are serious about increasing your profit from eBay sales, you have to learn about this engine. We may compare Cassini to the search engines, like Yahoo, Google and Bing. Cassini helps in collecting the data on the human search, the purchasing pattern and engagement. We can say three things about Cassini-
While the potential customers visit eBay to search for a product, Cassini tracks –
Now, let us see what Cassini tracks about the sellers. When you sell products at eBay, Cassini will track your-
Thus, Cassini is constantly watching you and allot the scores to your listings, based on the fulfillment of criteria.
Cassini focuses on the following things for assigning scores to the listings-
You must avoid the below activities to prevent any negative effect on your ranking.
No stuffing of keywords- You may have thought of adding different keywords to your listings. You may not face direct penalty for it. Although it will make your listings appear on every search, you will not get any outcome. In due course, it will push your rankings downward.
No low-quality image- While your photos are not appealing, big and clear, the potential customers will overall them.
No irresponsible customer service- To win the competition, you have to be customer-friendly all the time.
No category stuffing- You must not choose different categories for listing.
Thus, the above steps will help you to get more scores from Cassini engine. Learn more about Cassini and grow your business on eBay.
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