10 Strategies to Skyrocket eCommerce Customer Loyalty

When a customer makes his first few purchases, you’re now in a place where you must use your strategies to ensure those buyers make repeated purchases at your store. A study says 80% of the profit for your brand comes from repeatedly loyal customers. In simple terms, loyal customers for your brand are those you retain at your store with your strategies. 

Customer loyalty automatically comes when you create an emotional bond with your customers. Building customer loyalty is crucial for eCommerce stores to increase repeat business and attract new customers. Loyal customers are more likely to make repeat purchases, refer your brand to their friends and family, and offer insightful comments that can enhance your brand. 

This blog will discuss various strategies online stores can employ to increase customer retention and skyrocket customer loyalty. These strategies, which vary from offering top-notch customer service to providing personalized experiences and rewards through rewards programs, can help you build robust, long-lasting connections with your customers. 

Strategies to Skyrocket eCommerce Customer Loyalty

Let’s look into the ten strategies to help you skyrocket customer loyalty among your eCommerce customers. 

Create the best impression through first-order rewards

We have heard this phrase many times, ‘the first impression is the best impression,’ and the same applies to your store. Create the best impression by rewarding customers on their first orders. The rewards can be points, coupons, or even free shipping on their next purchase. Any form of bonus will excite customers. 

So, take advantage of the opportunity to reward your customers with exciting deals, or you will miss out on your loyal customers. Rewards can turn visitors into buyers and make them into repeat buyers. Most customers usually expect a reward after their first purchase, and welcome bonuses help you achieve your business goals. 

Enhance loyalty by offering rewards on special days/season

Rewards on special occasions have a more significant impact than offering rewards on regular days, and people tend to remember especially the unique rewards you offer them on their birthdays. So, this is a fantastic opportunity to enhance loyalty by making your customers feel special.

Your rewards can be either flat discounts, freebies, or free shipping. People love being part of your brand rather than just making purchases. So, show your customers that your brand is not just about making sales but about giving customers a fantastic experience and satisfaction. 

Increase loyalty by offering freebies/free products

Free products or free shipping is a fantastic way to enhance customer loyalty, as it can give the reason for your customers to repeat purchases at your store. Consider offering free shipping as a way to encourage customers to complete their purchases. Most customers prefer free shipping as it saves money and makes their shopping experience more effortless. Like offering free shipping, it can also be a strong incentive for giving reasons for customers to shop with your brand. 

The freebie you offer your customers can relate to the product your customer prefers or something new that excites your customers. It can help you build a customer base and show appreciation for your customers’ actions. You need not offer an expensive product to attract customers; instead, you can spend on products worth $5, which will attract customers. This way, you can ensure that the revenue is aligned with your strategy.

Allow customers to redeem points.

Stores implement loyalty programs and encourage customers to participate and earn points. In the same way, you must allow customers to redeem the points they have earned. Customers earn points for various actions like points for purchases, based on the dollar they spent, based on orders, referring their friends or leaving reviews, and so many others. 

Allow customers to redeem their points for a percentage discount, fixed discount, or other rewards like getting a free product or shipping. It also helps customers to keep track of their points earned. This way, when a customer reaches specific points, he can get a coupon and use it in his next purchases. Do showcase how your loyalty program works and how the redemption works. 

Encourage WOM sales

Word-of-Mouth sales or referral marketing is an effective way to drive traffic and increase sales. When you provide excellent service and meet every expectation of your customers, they are more likely to spread the word about your brand with their friends and family. WOM sales can be free of cost and a powerful way to skyrocket customer loyalty. 

You must encourage your customers with incentives, so offer rewards whenever they refer their friends and family to your store. The perks you offer can be discounted for both the customer and the new customer. For example, refer a friend and get 10% Off, and your friend will get a free product. 

You can also encourage customers to share about your brand or your product on their social media pages. Otherwise, create a referral link and encourage customers to share it with their peers.

Appreciate social-media shares

Social media is one of the easiest ways to find your customers, as most people spend most of their free time on social media. Use social media to connect with customers, respond to their inquiries and complaints, and share news and promotions. Use attractive product images and encourage customers to share the product on social media. You can incentivize customers for their actions.

On the other hand, customers can share the referral link with their friends and family through social media. Social networking includes WhatsApp, Facebook, Twitter, and Email. You can reward loyalty points, which will help you improve customer loyalty for your business. 

Provide a customized chat-like widget

You can use a customized chat-like widget in your store to help customers to keep track of the rewards they have earned. This type of reward panel widget can be helpful for customers and stores to fulfill customer expectations. This reward will contain the list of rewards and the ways to earn and redeem the coupon or discount. 

Straightforward product descriptions

An easy and simple product description can be an effective way to increase customer loyalty. Make sure you use clear and concise descriptions to describe the product features. Using technical terms in descriptions may be complicated and confusing for customers. Instead, use a short description and highlight why your customer must try your product. 

Using quality images of your product will give your customers a better idea of how the product might look. Make sure to write the descriptions from the customer’s point of view. A well-looking product description can help customers understand your brand and build customer loyalty. 

Point-expiry feature to redeem the reward quickly

Another fantastic way to improve customer loyalty is using a point-expiry feature. This feature can be helpful if you want your customers to use the points they have earned in your store. This way, customers can be motivated to use their points before they expire and benefit from your rewards. 

Also, this point expiry feature will notify your customers, reminding them that their points are about to expire, so they have to use them. So this will create curiosity in your customers and increase your revenue naturally.

Get product reviews from your customers.

Customers consider product reviews to be effective before making a purchase. Product reviews provide insights into the quality of your product and how well it works. For eCommerce stores, product reviews can be valuable for improving customer loyalty and attracting new customers. Ask for customer feedback and use it to improve your products and services. Customers are usually the first to identify issues or concerns with a product, and their feedback can enable you to address these problems and make the necessary improvements. 

Show your customers that you appreciate their feedback and are committed to improving the quality of your products by actively seeking out and listening to customer reviews. Customer reviews for your products can help you gain the trust of your customers, and customers who read good reviews about a product or brand are more inclined to trust them. You may show your loyal customers that your products are trustworthy and reliable by encouraging your customers to submit reviews. 

Reviews of your products also benefit you in attracting new customers. A positive review for producing high-quality products can help you stand out from the competition because many customers rely on product reviews to make purchasing decisions. You may prove to your customers that you care about their satisfaction and are committed to delivering a high-quality experience by actively seeking and reacting to product reviews.

Conclusion

Every eCommerce store needs loyal customers because it encourages repeat purchases, effective word-of-mouth marketing, and company growth. Providing efficient and consistent service is vital for winning over repeat customers. Make sure to deliver on your commitments and keep your promises to your customers. 

There are various strategies that eCommerce businesses can use to boost customer loyalty, such as offering excellent service, offering individualized experiences, offering rewards through rewards programs, and continuously delivering high-quality products and services. 

eCommerce stores can develop solid and long-lasting relationships with their customers and promote long-term growth by implementing these strategies into action and skyrocketing eCommerce customer loyalty.

Author Bio

Haridha P

Haridha is a content writer and a blogger at WPLoyalty. She has experience in B2B writing, SEO, and ecommerce plugins. Her interest also lies in reading novels, and she is always passionate about learning and exploring new things.