6 Tips & Tricks to Creating a User-Friendly App

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In today’s digital world, it is more important than ever to make your mobile app a significant part of your business plan. A mobile can be an integral part of the success of your business if you take the steps to make it user-friendly. Here are six of the best tips and tricks to create a user-friendly mobile app.

Make Onboarding as Easy as Possible

The first step when deciding how to create a mobile app is to create an onboarding process that is as easy as possible for your users. One of the biggest turnoffs for a potential user is to have to jump through hoops to begin using your app. Some people will abandon the process completely if you make it too difficult for them.

Ensure Safety and Security

The last thing that you want to happen to your app is for it to be compromised by hackers. If you lose a customer because of a security breach, there is a good chance that they may never return again. For this reason, it is imperative that you take the necessary steps to ensure a safe and secure user experience on your app.

This attention to security is particularly important if you use your app to gather sensitive data or credit card information. Many apps use a Facebook or Google log-in as a way to outsource their security protocols to a trusted vendor. Users often appreciate the simplicity of this type of log-in process because it allows them to integrate their social media profiles within your app’s functions.

Understand Your Target Market

One of the biggest predictors of how successful your app will be in reaching your target market is how well you understand this demographic. Designing a mobile app with the preferences of your intended users in mind will ensure that you are creating a product that they will enjoy and come back to again and again.

Before going live with the app, it is a good idea to have users that represent your target market try it out. You can then use the feedback generated from this beta testing stage to make improvements to the app.

Make it Useful

In order for your app to continue to draw new eyes, it needs to provide a useful service. Ask yourself what need your app is fulfilling and take steps to highlight that benefit to potential customers.

If your app does not provide a service or information that the user cannot find elsewhere, you run the risk of losing these customers to other apps. For this reason, it is important to make your app provide a unique benefit that cannot be found with your competition.

Emphasize Visual Appeal

App users will be quickly turned off if the site appears too cluttered or busy. A simple color scheme, using blank space to your advantage, and avoiding too much copy will also work to deliver an app with great visual appeal.

In addition to keeping the app uncluttered and clear, you need to make an effort to create well-designed icons that make it easier for users to locate what they need. In other words, you need to let the icons do the talking for you.

Support Device Compatibility

It is important to recognize that your users will be using the app on a variety of different devices. You do not want to inadvertently alienate a segment of your target market just because they cannot access the mobile app from their preferred device.

This also means that you need to check the app to make sure that it is running seamlessly every time a device goes through a new software update. Even the most professionally designed apps can malfunction when a device goes through a software update, making it important that you stay on top of these changes. When you initially roll out your app, be sure to do so slowly so that you can fix any glitches as they come up.

Implementing these six tips will go a long way in helping you to design a mobile app that your target market is excited to use frequently. Do not let the power of a mobile app go to waste with a poorly designed experience.