Beginners Guide to Optimizing Your Listings on eBay

Around 167 million people visit eBay each month. eBay has got the power to showcase your products in front of such a huge number of visitors. But to make that happen you don’t need any listing software. What you need is to be smart and crafty about your eBay SEO strategies.

SEO or search engine optimization is the technique of making the listings more enthralling to the algorithm which specifies the pages that show up in search results. Well, eBay has Cassini, its search engine.

eBay SEO implies optimizing your product listings and seller existence for shoppers to have a satisfactory experience.

Understanding Cassini

 Cassini works in a similar way that Google works. It too employs an algorithm to determine the pages that would show up at the top of search results. Though the entire working procedure of the Cassini is not yet known, here are few things that are known.

• Run by Shoppers’ Behavior- Cassini utilizes the shoppers’ behavior to determine which products to be shown at the top. If a listing gets a high number of clicks and is bought frequently then that item and similar items are shown at the top tiers.
• Factors in Keywords- eBay’s Cassini will probably present list items that apply to the client’s inquiry. One of the manners in which it decides pertinence is through keywords in the listing title and item description.
• Factors in Sellers’ Earlier Performance- Sellers’ earlier performance includes customer service, sales, and ratings.

eBay SEO: How To Optimize Your Listing

As mentioned earlier, Cassini factors in pertinence, purchaser conduct, and the dealer’s history, which implies that listing optimization isn’t just about putting in the correct keywords. It’s additionally imperative to upgrade your dealer profile and give the most ideal purchasing experience.

How to Find the Right Keywords?

Well, keyword research can be somewhat challenging. But you can always find some by putting your item in the search function.

If you are still stuck at the deciding phase of what to sell. Then you can see what’s trending and sell products accordingly.

You can also try eBay listing optimization tools. Some of the eBay listing tools include Keyword Tool, Terapeak, Keywords Everywhere.

Let’s now dive into the steps to optimize your listing.

1) Upgrade Your Dealer Profile- It is ideal to assign an eBay handle that specifies your niche.

Remember to write a brief and informative bio. Since eBay bio has a limit of 250 characters, try to tell in what way you and your products are different from others and why people should buy your products.

Do not keep your profile photo blank. Set an image that perfectly reflects you or your brand. Personal account users can keep it casual while business account users can prefer a brand logo.

2) Build a Good Track Record- Cassini considers track record, buyer conduct, customer service, ratings, and responsiveness while exhibiting you or your products.

That’s what makes it so vital to keep your buyers satisfied. Make sure you are not fooling your customers. Sell your items at a fair price and the item description must be valid. Always be polite and responsive to your customers.

3) Use Your Keywords Wisely- After the keyword hunt, it’s time to use them in perfect places. Insert the most significant keyword in your listing title. But do not stuff your title with too many keywords.

Using the main keywords in the item description is ideal. But again do not use too many. Excessive use of keywords makes the text too verbose.

It is recommended to insert keywords in such a way that they do not take up more than 5-7% of the description. For instance, if your description has a total of 200 words then there should be keywords of 10-14 words.

4) Insert Unique Identifiers- With accord to eBay, unique identifiers help Cassini direct purchasers to the correct things, guaranteeing that customers find what they’re searching for.

5) Provide Product Images- Upload product photos to help buyers in deciding whether to buy or not. Photos should be from different angles to make sure they exhibit all the features of the products.

Conclusion

With the tough competition in the market, SEO proves to be quintessential. However, it takes time. Do not expect results overnight. You need to be patient. So you better start today to get the best results soon.