eBay is undoubtedly one of the biggest ecommerce marketplaces. Established in 1995, its popularity and reach has only grown with each passing year. If you’re an online seller who uses a multichannel selling software and multichannel listings tools to make your products available on multiple online channels, you will know what we’re talking about. Having an active base of 175 million users, CEO Devin Wenig says that a project of rebranding could soon lead the brand to be accelerated to a number of 500 million users.
eBay’s development was still in its initial stage, your success as a seller
mainly depended on your product. Buyers came to the platform looking for a
unique product, and that’s what determined your position as a seller. Although
unique products are still one of the most important selling factors on eBay,
what has changed is the fact that many people are selling the same thing, and
what determines your position in the race is how different are your product
you’ve been around on eBay for long now, or even tracked its progress for a
while before starting your own brand, you’re sure to have noticed these
changes. With the world moving forward and the game of ecommerce getting
trickier by the minute, sellers have no choice but to keep making updates to
their online brand, and eBay is no different; and what better way to bring
about these changes than the new year? Therefore, with 2019 knocking at our
doorstep, here are some changes eBay sellers can make to their store and
product listings to guarantee an increase in profits:
changing your template. If it’s one that you have been using for a while now,
you might want to spruce things up a little. Look at the options you have and
see which is the one that best suits your needs and complements your brand.
Don’t change it just for the sake of it, because it should also be one that
your customers like and are comfortable with, and one they can relate your
plays a very important role when it comes to product listing. One of the
aspects to look into in this regard are your titles. See to it that your titles
are both accurate and to-the-point. Make them both informative as well as
eye-catching, because this is what will draw the buyers to your page. Look up
titles of those selling similar products and get an estimate of the kind of
modifications you need to make.
on the importance of SEO, sellers should also update their product descriptions
from time-to-time. Especially so if you feel your product isn’t doing as well
as you’d hoped or expected. Your descriptions should clearly convey all the
details about the item, without any embellishments or false claims. Be as
authentic and genuine in your descriptions as possible. If a customer feels
your description is vague and unrealistic, they might feel apprehensive about
going forward with the purchase.
are extremely crucial when it comes to online stores, and sellers should always
keep this in mind. Your product photos are the first thing that will grab the
attention of the customers out there and make them want to evaluate and explore
your store. You must make these photos as crystal-clear and appealing as
possible. Click the photos of the items from every angle, so that the buyer has
a clear idea of what the product looks like.
adjusting the selling lengths. Check your products and see if the dates on them
need any adjustments. Depending on the products you’re selling, you can proceed
further. For example: Products with a fixed price format can be kept up to 30
days, whereas the permanent listings can last as long as you decide to cancel
them. In case you’re conducting an auction, choose the number of days you wish
to keep it up depending upon the category of your items.
should of course keep the prices of your items in balance with your returns and
profits, but if in case there are certain items that aren’t doing well, then
you should perhaps take a look and change the pricing of some of them. Look at
it from the point of view of the customers and also in comparison to others who
are selling similar items. You never know what wonders a little bit of tweaking
of the prices can do.
great customer service. Your business won’t bloom until your customers are
happy; and if you do keep them happy, you will earn their loyalty and they will
keep coming back to your store. Provide them with top-quality shipping and
other services related to their orders. Be on the lookout for reviews and
feedback. The better reviews you have, the more the chances of your store
earning a good name for itself. Do things like send out emails after their
purchase asking for their feedback or so. Keep the customer happy and
satisfied, and half your work will be done.
you step into the new year, do a little survey as to who your competitors are
and what is it that they’re doing that you, too, can
perhaps adapt to up your game. The efficiency of eBay is at an all-time high,
and now is the perfect time to use it to your benefit and increase your worth
as a seller.