Getting traffic on your WooCommerce Store

Want to showcase your products online? Why not build an online store? If you are an aspiring business owner, promoting your store online is of prime importance. But before we dive into it, let’s address one fundamental thing. No matter what sort of business you have, you need customers to bring the money in.

If you have already launched your Woocommerce Store, you need to work your way to boost traffic. Let’s dive into details about Woocommerce Store, and how to drive traffic to your e-commerce website?

What is Woocommerce?

 If you already own a WordPress website, you might have heard about Woocommerce. It is a free plugin that is available on WordPress. Just a few clicks and voila! Your website is an online store.

What are the top features of Woocommerce?

Woocommerce is versatile. It can be used as an affiliate marketing tool too. You can customize your store to match your needs.

Woocommerce plugin is available in a lot of different languages. It also has more than 100 region-wise payment gateways.

Woocommerce plugin also offers many themes. So, get creative and match the look of your website to your aesthetics.

The vital aspect of Woocommerce is that it is open-source. It means that you are entitled to maximum freedom in terms of flexibility and usage.

Woocommerce is a massively popular platform among budding entrepreneurs. According to BuiltWith, “Woocommerce powers 22% of the top 1 million e-commerce websites.”

 Tips to Boost Traffic to Your WooCommerce Website

Say your website is ready. Now, let’s take a look at how to drive traffic to your e-commerce website. The following methods are full-proof. If used correctly, it will surge your sales through the roof.

1. Optimize your online store for Google

One of the key ways to bring organic search traffic to your store is SEO. Make sure your efforts are aligned to push your website up on the SERPs. Wear your audience’s shoes and target those keywords that they are more likely to search on Google. You can use Yoast SEO to check keywords for your WordPress website.

Backlinko’s report says that only 0.79% of users click on the results that appear on the second page. This fact clarifies how important is SEO for your website. Execution of both on-page and off-page SEO should be right so that your store gets more organic search traffic.

Every page should be well-optimized- the product descriptions, blog content, meta-data, image alt texts.

2.Harness the Advantage of Live Chat

Live chat is a great way to interact with customers. Users are likely to have doubts while making a purchase or navigating your site. For retaining customers, it is crucial to have a 24/7 live chat feature. In this way, they can communicate and get their issues resolved instantly.

One report by Kayako says that 79% of the businesses have gained customer loyalty, sales, and revenue after implementing live chat. Make sure your responses to customer queries are quick and accurate. It will prove to be impactful in the future.

3. Page Loading Speed

 Let’s address the elephant in the room. No one has enough time to wait. No matter how good your website looks or how fun is the content, hardly anyone would stare long at the buffering pages. Your website design should even let users with bad connectivity to view the pages.

4. Rewards Through Referrals

Who does not like instant discounts? Everyone does! Reward your existing customers along with new customers through using referrals. Your existing customer base is likely to share news about your store with their friends and family.

Keep both parties happy by offering referral rewards. For example, an old customer shares your store’s link to their friend. If their friend visits your website, both of them will get an instant 10% discount.

 5. The Magic of Social Media

 Utilize every social media platform to promote your website. Facebook, Instagram, Twitter has millions of active users. It is a great tool to get more traffic on your site. You can-

• Highlight the prime aspects of your brand.
• Interact with the audience.
• Share the reviews from happy customers.
• Drop news about brand new arrivals.

Use these platforms to their full potential to see the results.

Conclusion

These are the few ways you can boost traffic on your website. The list is inexhaustive. Experiment and analyze. The more ways you figure out, the more likely your website will succeed on the Internet.