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How to Become a Seller on Walmart


The ecommerce business is in full bloom at the moment. If you’re an online seller, this is pretty much the best time to be in the business. Using a multichannel selling software and multichannel listings tools can help you put your brand forward on several platforms. Taking the multichannel route is pretty easy with our real-time inventory sync tool which will help you keep track of the number of products across all your categories and find out which ones you need to bring back in and stock up on. With so many platforms to choose from, it can be quite intimidating to decide where to set up your online store. If you too are struggling with that dilemma, the Walmart marketplace can be a good place to begin with.

Why Choose Walmart?

Launched in 2009, Walmart secured its place as one of the biggest and most preferable ecommerce marketplaces pretty quickly. It was in 2016 that it started accepting third-party sellers, and boasting a total of over 110 million unique monthly visitors, it is now the second-largestonline shopping destination in the US alone. Depending on your products and the kind of goals you have in mind, this fast-paced marketplace can be your go-to option for your first venture as an online seller. Walmart provides you with comprehensive analytics along with flexible and interactive listings. Most importantly, it’s a trusted brand, and there’s also no annual listing fee. If you’re looking to reach a huge audience of ready buyers, your search ends here.

Ways to Become a Seller on Walmart Marketplace

Becoming a seller on Walmart isn’t that tedious a task. Walmart chooses sellers who align with their values and have good reputation and sales projections. It also gives importance to those who price their products competitively, since Walmart is known for good prices. Some of the other qualities they look forward to are efficient customer service, unique product assortment, and reliable fulfillment.If you think you have these qualities, you’re good to go. Read on to know more about the steps and directions you need to be aware of to start selling on Walmart:

  • Visit and fill in all the required details. This barely takes 10 minutes if you have all the information ready. Save all the info on each section, and click on “apply now” when you’re done. Once you’re approved, you will be notified of it via an email.
  • In order to create your Partner Profile, follow the link provided to you in the approval email. The registration process will take you through five main sections, namely Account Creation, Partner Registration, Taxes (W-9), Verify Bank Account, and Shipping Info. The information that you need to provide will include the address of your company, details of your bank account, and a digital copy of your latest W-9 form. The registration process is pretty straightforward, with the last section requiring you to configure things like shipping rates and the date and time when you will process your orders.
  • Once your Partner Profile has been created, you will have access to the Seller Center. Under this segment, you will find a Launch Checklist that will enlist the next bunch of requirements needed to launch you account. The first item on this list is to complete your Partner Profile. Now, if you don’t know what a Partner Profile is, it is basically a public page where your customers will be able to learn more about you. For example, things like your company name, description, logo, company policies, tax information, etc. As you go on completing your Partner Profile, the progress bar of the ‘profile readiness for launch’ will eventually reach 100%, and the step will consequently be crossed off the Launch Checklist.
  • The next step on your list is to verify your bank deposit. Log in to the same bank account you used during the time of registration, and look under the transactions bar for a $0.01 deposit from “WM Marketplace Penny Test”. Once you see that, mark it as done on your Launch Checklist to confirm that you have received the deposit. This penny deposit usually takes around 1-2 business to reflect in your account. At times it can even take up to four days. In case the deposit does not appear in four days, double-check to ensure that you entered all your bank details correctly or not.
  • Next, comes the Item Setup for the Walmart Marketplace, which, as you can expect, is the most involved part of creating your account, as this is where you input features such as pictures, videos, long and short descriptions, attributes, etc. Firstly, you need to select the right category and subcategory for your product from 24 categories and 79 subcategories. This is a very crucial step since the category will help customers find your product. Walmart even provides a categorisation guide to make the selection easier. Also remember to review the ‘include’ and ‘exclude’ sections, since some products often fit into multiple categories. Once you’re done selecting the category and subcategory, you can then download the Item Setup template in your Seller Center.It will contain relevant attributes required by the customers to narrow down their search inthat particular category. You can complete all the required information by selecting the “Show Required Fields Only” from the Walmart Toolbar. Provide a URL with an image file (JPEG or JPG) in the Main Image URL section. Select “Validate Fields” after selecting all the required fields, correct any highlighted ones, and then upload your file to the Seller Center.Once this is all done, the items in your Seller Center will be moved to the Staged status.
  • In order to verify your content and the price of your products in the Staged status, select “Preview Item” from the Seller Center. To test your ordering, update your item inventory to 1. Choose the Update Inventory button, and then click “Publish Item” and “Purchase Item” in your Seller Center.
  • The very final step for becoming a seller on the Walmart marketplace is to launch your account. As soon as all the items on your Walmart Launch Checklist in the Seller Center are marked as done, a pop-up message will ask for your confirmation to launch. Your profile will then be reviewed by the Walmart Marketplace integration team, and your products will be live on within 24 hours.

The Walmart marketplace is getting more and more shoppers with each passing day. They’re actively seeking third-party sellers, since they’re aware of them bringing more variety to the situation, and this is your chance to utilise this golden opportunity. Once you become a seller on Walmart, your product can reach millions of customers out there, and you’ll be able to enjoy increased orders and predictable seller fees with no hidden costs.

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