When your friend talks about a new restaurant that has opened in town, what’s the first thing you do? Go online and check its reviews, right? When a beauty vlogger recommends a certain skin product, your first instinct is to read what the other buyers have to say about it, I assume. Well, you’re not alone. Most of the people in today’s day and age prefer to check out a product’s reviews before going forward with the purchase. A survey conducted by Forbes states that 90% of the consumers read the reviews before trusting a business, and the rest admit that their decision to buy the product or not is heavily influenced by the reviews, ratings, and the like.
What is Social Proof?
Ecommerce has changed the game of shopping in today’s era. Sellers these days have the option of using multichannel selling software and multichannel listing tools to have their products displayed on several platforms, including Amazon, Etsy, etc. One of the things that helps them in getting the spotlight on their brand is by using the marketing tool of social proof. Social proof is basically a buyer’s feeling of belongingness. For example, when we’re looking to buy a certain item, and see that it has great reviews, we’re automatically encouraged about purchasing it. Be it reviews, testimonials, celebrity endorsements or influencer marketing, they all act as a part of social proof. The minute we see a star or one of our favourite celebrities donning a product we’ve had our eyes on for long, we’re left with the desire to buy it immediately. Sellers cash in on this in a huge manner.
How to Get Product Reviews
If you want to get more product reviews, here are some ways to do so:
If your customers have left a review, make sure to thank them. There are several ways of doing so. Maybe tag them while reposting their review, or recommend them similar products based on their previous purchases. Whatever you do, do it in moderation so as to not come across as spammy. It’s these little things that will get your buyers to leave reviews and also keep coming back to post them on other sites as well. Just employ these tips and you’re sure to get a lot of reviews for your brand and products.