What Makes Google Customer Reviews so Important?

Sometimes online shopping can be quite risky. As shoppers can not physically examine the items, purchasing becomes scary. Therefore purchasers often go through the reviews before shopping.

A study has shown that 88% of the purchasers go through the customer reviews before purchasing and 63% of the shoppers tend to buy from the sites that have reviews.

In this article, you will get an idea about Google reviews, their importance, and how to get started with them.

What are Google Customer Reviews?

Google reviews enable any decent company to prove its potential to its customers.

Google Customer Reviews are just for eCommerce firms. Google verifies each review. Google makes sure that customers are furnished with original reviews left by real customers.

But how does the google customer reviews program work? Well, Google Customer Reviews is intended to help online stores accumulate feedback from genuine clients. Google assists with guaranteeing the surveys come from real clients, to evade deceitful or counterfeit reviews. This is ideal for both the business and the client. It ensures the firm is getting a genuine review and evades the danger of phony review harming your standing. As a client, you realize that the surveys are reliable.

Now that you know how the Google customer reviews program works it is time to know how to set up the Google customer reviews.

To set up the Google customer reviews you will need to log in to your Merchant Center account. Then from the drop-down menu (present in the top right corner), select “Merchant Center Programs”. This step is to be followed by choosing “Get started” from the Google Customer Reviews card. After you are done with the configuration accept the agreement, add survey opt-in code and badge code to your site and there you are all ready to go.

Notable Qualities of Google Customer Reviews

Here’s a list of the top qualities of the Google Customer Reviews.

Google Customer Reviews Survey- This is an optional questionnaire that enables clients to rate their shopping experience on your e-commerce site.

Opt-In- When the clients opt-in, they receive emails about taking part in a survey regarding their shopping experience.

Google Customer Reviews Badge- The sites that have the google customer reviews badge are recognized by the Google brand. This badge shows your site ratings from 1-5 on any page of your site.

Selling Rate- Google customer reviews contribute to the selling rates of your site.

Five advantages of Google Customer Reviews 

• Heightens Brand Trust- 90% of the research is done based on the reviews. A study says 72% of the shoppers state positive reviews that make them trust local firms. This gives an incredible chance to nearby organizations to acquire an upper hand throughout the following industry by gathering Google surveys.
• Increases Online Visibility- Google reviews largely impact the Google local search. According to Moz, around 9% of Google’s search algorithm is steered by review signals.
• Delivers Customer Intelligence- Every Google review normally tells a few things such as whether your firm provided a constructive customer experience or the places your business thrived or faced failure or what commodity or assistance they obtained from your company.
• Improves Click-Through Rates- A collection of excellent Google reviews that shows up next to your firm name is an ideal way to improve click-through rates when your site shows up in search engines.
• Convert More Customers- Clients who visit your site need to be enticed to purchase from your site. In this case, user-friendly and well-designed sites are as important as google reviews. So businesses with amazing Google reviews often tend to advertise their reviews on their sites.

Actively replying to bad reviews and looking to resolve a situation illustrates to your new potential customers that you care about your clients. A study found that bad reviews can increase conversion by 67%.

So add Google customer reviews to your sites to enjoy its top features as mentioned and get the benefits as well.

Conclusion

Google Customer Reviews are believed to drive three dominant areas of a business: brand trust, local SEO, and feedback.

Also, Google reviews are free. With very trivial time and resources, Google Customer reviews can provide extraordinary outcomes.

It is unquestionably among the most cost-effective paths to drive leads to your e-commerce site and earn trust in your locale.